It’s More Than Play!

With every “Simon Says,” every arts and crafts project, every “Hide and Go Seek,” your child is learning valuable skills they’ll use for a lifetime.

The Genius of Play is your one-stop source for play ideas that build on these skills (some with little or no prep time), expert advice and insights, and the latest research on the value of play.

Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.


Active play helps kids with coordination, balance, motor skills, and spending their natural energy!


During play, kids learn to cope with emotions like fear, frustration, anger and aggression.


Children learn to think, read, remember, reason and pay attention through play.


By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!


Play lets kids exchange thoughts, information, and messages.

Expert Advice

Be In The Know

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

Genius Ambassador

Meredith Sinclair, M.Ed., is a parenting expert, educator, and writer. Check out her articles, tips, and play ideas!

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Expert Advice

Experts agree: By teaching kids lessons and important life skills, play has a profound impact on childhood development. Get useful tips and sound advice from leaders in the field!

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Be at the forefront for the latest research, information, play ideas, and parent-generated content on children and the importance of play.

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Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or racecar set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

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Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

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