Pop Quiz

Watch this Pop Quiz to learn what’s the best kind of play for kids.

Playtime every day is a great New Years resolution

that you’ll want to stick to!

It’s More Than Play!

Through play, kids learn valuable skills they’ll use for a lifetime. The Genius of Play™ is your one-stop source for play ideas that build on these skills (with little to no prep time), expert advice and insights, and the latest research on the value of play.

Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.


Active play helps kids with coordination, balance, motor skills, and spending their natural energy!


During play, kids learn to cope with emotions like fear, frustration, anger and aggression.


Children learn to think, read, remember, reason and pay attention through play.


By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!


Play lets kids exchange thoughts, information, and messages.

Expert Advice

Be In The Know

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

The State of Play in America

Read our Expert Panel report, which gives insights into America’s current play problem.

Get the report!

Expert Advice

Experts agree: By teaching kids lessons and important life skills, play has a profound impact on childhood development. Get useful tips and sound advice from leaders in the field!

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For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

Start here!
Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

Discover more!

Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

Discover more!