It’s More Than Play!




6 Benefits of Play

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Watch The Genius of Play

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Watch The Genius of Play



Why Is Play So Essential?

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Kids need a well-rounded diet of play to develop into well-rounded adults. Whether they’re running around, enjoying arts & crafts, programming a tech toy or playing group games, kids learn important skills that will continue to serve them throughout their lives.

Benefits of Play

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Check out these activity ideas, toy tips and expert advice to help make sure your kids are getting the most out of playtime.

Seasonal Play Tips & Activity Ideas

Seasonal Play Tips & Activity Ideas

Ideas For Summer Play!

Summer is the perfect time to play and these play ideas are sure to get kids up, active, and using their imagination!

 Expert Advice

Expert Advice

The Evolutionary Importance of Self-Directed Play

Dr. Peter Gray discusses how to bring more play into kids’ lives, the catalyst that led him to explore play’s benefits, his theories on play as a primal mode of education, and advice to inspire play!

Genius of Play Ambassador

Genius of Play Ambassador

The Case for Well-Played Kids

Meredith Sinclair talks to us about the important role of play in children’s development and education.

Get The Play Facts

Play Facts

Get The Play Facts

Did you know the American Academy of Pediatrics recommends that children spend at least 60 minutes every day of open ended play?