Our annual Conference is an engaging, thought-provoking, three-day event offering multiple ways to network with industry professionals, find a mentor, get a sneak peek at emerging technology, and hone your leadership skills.
What children experience as just “fun and games” is actually vital to their emotional, mental and physical health. Toys and play can help kids achieve different developmental goals, from coordination and fitness to cultivating creativity.
The possibilities are endless — that’s the Genius of Play!
Kids need a well-rounded diet of play to develop into well-rounded adults. Whether they’re running around, enjoying arts & crafts, programming a tech toy or playing group games, kids learn important skills that will continue to serve them throughout their lives.
Did you know that kids with higher levels of fitness score better in math and reading? Or that role play can improve young children's vocabulary abilities? Or that free play helps kids learn to regulate their emotions?
The American Academy of Pediatrics recommends that children engage in free play for at least 60 minutes every day. Support your child’s healthy growth — join parents across the country in taking the Play Pledge!
Check out these activity ideas, toy tips and expert advice to help make sure your kids are getting the most out of playtime.
Why is play so important? What do kids get out of it? And what things do parents and caregivers need to look out for when buying toys for their kids?
Age-by-Age Toy Guide
Learn how to select toys that match your child’s interests, abilities, and developmental stage to inspire endless fun-filled play!
Cool Toy Picks
These awesome toys can help kids build the muscles they need to balance, crawl and walk!
Seasonal Play Tips & Activity Ideas
Looking to spice up your summertime activities? We’ve got some ideas to get you started!