It’s More Than Play!




6 Benefits of Play

Enter Our Sweeps

Watch The Genius of Play

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Watch The Genius of Play



Why Is Play So Essential?

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Kids need a well-rounded diet of play to develop into well-rounded adults. Whether they’re running around, enjoying arts & crafts, programming a tech toy or playing group games, kids learn important skills that will continue to serve them throughout their lives.

Benefits of Play

Get the Inside Scoop

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Check out these activity ideas, toy tips and expert advice to help make sure your kids are getting the most out of playtime.

Play Tips & Activity Ideas

Play Tips & Activity Ideas

Ideas for ‘Social’ Play!

‘Social’ Play helps kids express their feelings and worldviews. These play ideas are sure to get kids interacting!

Expert Advice

Expert Advice

Developing Social Skills: The Hidden Genius In Unstructured Play

Dr. Erik Fisher discusses how social play gives kids the confidence to express their true worldviews and helps with conflict resolution.

Genius of Play Ambassador

Genius of Play Ambassador

3 Ways to Play Everyday!

Meredith Sinclair tells us 3 ways to incorporate play into our busy days, and why it’s so important.

Get The Play Facts

Play Facts

Get The Play Facts

Did you know the American Academy of Pediatrics recommends that children spend at least 60 minutes every day of open ended play?