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Through play, kids learn valuable skills they’ll use for a lifetime. The Genius of Play™ is your one-stop source for play ideas that build on these skills (with little to no prep time), expert advice and insights, and the latest research on the value of play.
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Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.
Active play helps kids with coordination, balance, motor skills, and spending their natural energy!
During play, kids learn to cope with emotions like fear, frustration, anger and aggression.
Playing with others helps kids negotiate, collaborate, compromise, share, and much more!
Children learn to think, read, remember, reason and pay attention through play.
By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!
Play lets kids exchange thoughts, information, and messages.
Whether the sun is shining, the rain is falling, or you and your family are on the go, there is always time to play. Sort our play ideas by age, benefit, and prep time to play every day!
Don't drop the apple!
Ages 8 years and older
Get outside and play!
Ages 4 years and older
Enjoy a healthy snack while learning!
Ages 4+, requires adult help
Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.
Read our Expert Panel report, which gives insights into America’s current play problem.
Experts agree: By teaching kids lessons and important life skills, play has a profound impact on childhood development. Get useful tips and sound advice from leaders in the field!
Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.
Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.
See how toys have evolved since waaay before you were a kid!
Learn how to select toys that match your child’s interests, abilities and developmental skills.
Find out the types of toys geared specifically for your child’s interests and abilities.