STEAM Playbook

Play is how kids learn the skills they need for success in school and life. The STEAM Playbook features a collection of play ideas and ready-to-use activities to help you spark a child’s interests in Science, Technology, Engineering, Arts and Math.


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Check Out Our Holiday STEAM Toy Guide

The Toy Association’s Holiday 2022 STEAM Toy Guide features 30 gift-giving products that combine both fun and learning to help kids build skills in science, technology, engineering, arts and math.

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As Seen on TV 

Check out these new, innovative & trending toys recently featured on TV.

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Benefits of Play

6 Benefits of Play

Play isn’t all fun and games — it’s also an important teaching tool! Think of it as recess and study hall all rolled into one. Through play, kids learn how to interact with others and reach critical developmental milestones.

Physical

Active play helps kids with coordination, balance, motor skills, and spending their natural energy!

Emotional

During play, kids learn to cope with emotions like fear, frustration, anger and aggression.

Cognitive

Children learn to think, read, remember, reason and pay attention through play.

Creative

By allowing imaginations to run wild during play, kids create new worlds, form unique ideas, and much more!

Communication

Play lets kids exchange thoughts, information, and messages.

two girls and a boy playing together in the branches of a tree

Happy, Successful Kids Are Active Kids

Certified Health Coach Preston Blackburn shares purposeful play suggestions to inspire kids to be more active for improved learning and behavior.

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Expert Advice

Be In The Know

Expert Advice

Experts agree that play has a profound impact on childhood learning. Every so often, we'll have articles, useful tips, sound advice, and the latest research from leaders in the field on children and education.

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Play Talk

Experts on education, childhood, and play share the latest information and research about the importance of play, childhood development, and tips you can use.

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For Teachers

For Teachers

Find out ways to incorporate play into your school day with play-based lesson plans that align perfectly with the curriculum.

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Toy Time

Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more.

Toy Timeline

See how toys have evolved since waaay before you were a kid!

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Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities and developmental skills.

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Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities.

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