Toy Time

Whether it’s a stuffed animal, action toy, puzzle, doll, or race car set, toys ignite kids’ imaginations, curiosity, critical thinking, and more. Use our research-based information to find out what toys and games are best for what ages and skill levels.
Toy History

Toy Timeline

See how toys have evolved since waaay before you were a kid!

Discover more!
Age-by-Age Toy Guide

Age-by-Age Toy Guide

Learn how to select toys that match your child’s interests, abilities, and developmental skills. Reading age information on product packaging is just the beginning.

Discover more!
Cool Toy Picks

Cool Toy Picks

Find out the types of toys geared specifically for your child’s interests and abilities, and get the lowdown on the latest ones to hit store shelves.

Discover more!
Toys & STEAM

Toys & STEAM

Play is how kids learn the skills they need for success in life. Learn the importance of STEM/STEAM toys and the unifying characteristics to look for when shopping for toys.

Discover more!